Our Vision 

Developing Design Strategies, we take human-centered design thinking and translate it into strategies that connect to and work within their specific environments.

Developing Designs from Problem Definition to Production, We have a deep expertise and capacities in all the phases of the design process (research, styling, virtual modeling, prototype building and engineering). Our wide-ranging experience combined with our compact studio setting allows us to work in a highly functional and quality-oriented way, focussing on designs that lead to innovative, and feasible outcomes.

 
 

Our Service

Creative ideas that break the mold, the thrill of challenging the norm, high technology and the ability to understand people’s desires enable to gauge future mega-trends. KWA draws upon inspiration to predict and lead worldwide trends.

We at KWA cars explore what the future of mobility should mean to vehicles, people and society. Our seemingly diverse project portfolio is united by a constant focus on the desired user experience. Rather than focussing on form or object 'a priori', we take the user experience as our end goal and re-define each time again what kind of design can help us best to reach that experience in a given context. It's our take on 'performance design' each project is designed to perform successfully in it's specific environment, even if that is the race track or a city center.

 

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CONCEPT PLANNING

KWA is unique in its ability to bridge the common gap between research and practice. This capacity is fully revealed in the conceptualization phase where we create concepts based on our research and translate them in real world ideas. Design is a tool to create meaning for people. We do this with the fullest understanding of how both the market and human psychology work.
The true value of the design is measured in the quality of the relationship established with the user.

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STYLING

Based on the concept, ideas take more solid form through sketching and rendering. 

We display our core values through stunning proportions and thorough execution that speak with elegance and essential complexity. With each project we create the design that best satisfies the goal, customer, and consumer. It is precisely why we have a diverse portfolio.

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CAS MODELING & VIRTUAL REALITY

The design is re-created through a computer-generated 3D model which is used for assessing design and aerodynamics. Digital modeling and its benefits are tools integral to the design process. Our highly experienced team can create ideas directly in 3D from early design process so as not to loose the spirit often found in early sketches. This allows for the maximum exploration of the creative potential of a project without limiting the imagination to two dimensions.
Cherishing this interaction between creation and modeling, KWA work with a wide variety of software such as Alias in rendering and animation.

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1:1 SCALE MODELING

After rendering, a design is selected and created into a 3D clay form for further development. A 5-axis CNC milling machine creates a life-size model of the car which is then completed under the artistic and precise hands of our experienced modelers.

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ENGINEERING

Our engineering capacities span from early concept feasibility studies up to the execution of final production drawings. In other words, whatever the naked eye can see, we can both design and engineer it.

KWA works with established partners to integrate specific know-how when needed, allowing us to tailor our services to the needs of the client and the project.

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PROTOTYPING

KWA collaborates with selected partners for the realization of styling models and prototypes. Examples range from fundamental foam models for studying volumes and proportions up to the construction of functioning prototypes.

Our Team

We have the most efficient team with various experiences.

The knowhow to provide our client satisfying result with excellence. 


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Dae-shik Kim 金大植

CEO/Executive Director

17 YEARS DESIGN EXPERIENCE

  • Maserati Exterior Part Design
  • Ferrari FX Series Concept Car Design
  • Equus VI Exterior/Interior Design
  • YF Project Exterior Design
  • SG Project Exterior Design
  • Numerous China Projects

ArtCenter College of Design - Bachelor of Science degree in Industrial design. (US Campus, Pasadena. CA)

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Jae-geun Lee 李在根

Executive Director

21 YEARS DESIGN EXPERIENCE

  • Starex Interior Design
  • XJ Project Exterior Design
  • Equus Interior Design
  • RF Project Exterior Design
  • GK Project Exterior Design
  • Numerous China Project
  • JCI joint project

Hong-ik University - Bachelor of Industrial design (Seoul, Korea)

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Yeun-rok Park 朴錬绿

Executive Director

28 YEARS MODELING EXPERIENCE

  • Hyundai Motor Modeling Institution
  • Grace, Porter, Mighty truck, Aerobes,
  • Commercial model development.
  • Sonata, Tiburon, Grandeur, Trajet, 
  • Opirus, Sportage, Carnival, Sorento,
  • K3, K5, etc.
  • Passenger model development.
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Jong-heun Lee 李钟宪

Executive Director

20 YEARS CAS EXPERIENCE

  • Samsung Notebook Design Division
  • LG Mobile Phone Design Division
  • Hyundai Motor Design Institution
  • Tuscani, Click, Tucson, NF Sonata,TG Grandeur, 
  • Grand Starex ,Universe, Porter III, VI Equus etc. 
  • Kia Motor Design Institution (CDRS, Alias Design)
  • Pride,Opirus, Soul, Lotze,New Carens,
  • Sorento R, VG etc.
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Yung-bum Jo 曹永范

Director

18 YEARS VR/CAS EXPERIENCE

  • SK Project, 3D animation Modeling
  • ComposeHyundai Motor Animation
  • Alias Training Instructor, VR Engineer
  • China BIRD Company Automotive VR Work
  • Smotor VR and Animation 
  • Hyundai Motor (PA, Arnege, VI, YF) CAS 
  • Kia Motor Alias Animation for video Fair
  • Daewoo Motor Skin Fairing CAS Work
  • Hyundai Hard part work long-term Duty
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Jin-seok Park 朴振锡

Director

17 YEARS DESIGN EXPERIENCE

  • © FURSYS Inc Design
  • Hyundai Motor Design
  • TG Grandeur, VeraCruze, i20, i40
  • Equus, etc.
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Baek-chul Kang 姜百哲

Director

10 YEARS DESIGN EXPERIENCE

  • JAC Motors Tokyo
  • Honda R&D Tokyo
  • Design Center California  /Volkswagen California

ArtCenter College of Design - Bachelor of Science degree in Industrial design.(US Campus, Pasadena. CA)

Hong-ik University - Bachelor of Engineering. (Seoul, Korea)

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Sung-Jae Lee

Director

15 YEARS DESIGN EXPERIENCE

  • REOS Tech
  • GM Korea
  • Mazda Motor Europe
  • LG Electronics

Hochschule Pforzheim -Master degree in Transportation design.(Germany)

ArtCenter College of Design - Bachelor of Science degree in Industrial design. (European Campus, Switzerland)