Project Summary

Project AX4 is realized for Dongfeng's latest small SUV released to the public in April 2017.

AX4 is a personality-strong vehicle aimed at young drivers born in the 90's. Color, shape, and unexpectedness that reflect the detailed taste of the young target.

The delightful and lively vivid color is used positively, and the geometric form is boldly used on the interior and the exterior. The geometric pattern such as water drop used on the side mirrors and on the grill, and the chrome decoration of the side door gives the fun and humorous characteristics.

Designed as the first car targeting for the young customers, the design expresses the wit and originality.